Declared interest, first: we are Aeova, one of the two companies on this page. So every claim about Tilio below is quoted or paraphrased from their own public pages (pricing and methodology), verified on 3 July 2026, so you can check it. If anything here is out of date or unfair, tell us and we will correct it within a week. If you want the comparison from neither of us, ask an AI assistant; that is rather the point of both businesses.
What's genuinely similar
More than either of us would like to admit. Both are specialist UK AEO services. Both measure the same three engines: ChatGPT, Google AI Overviews and Perplexity. Both work from structured question sets grouped by buyer intent (their term: tracked prompts), both publish their prices, and both will tell you AI visibility is now a measurable channel rather than a mystery. A prospect skimming both websites would reasonably conclude we do the same thing.
What Tilio does well
- Productisation. A free automated visibility checker, a fixed-price £349 audit delivered in 24 hours, and a client dashboard. That is a smoother front door than ours.
- An always-on view. Their programmes track around 100 prompts, monitored daily, so a client always has a current picture.
- Honest self-description. Their methodology page says their approach is "directional" and produces "useful decision-making signals, not false precision", and that they "do not claim to see every answer every user sees". That is genuine candour, and it deserves naming.
- A real learning library and analytics integration for AI-referred traffic on their larger plans.
The key difference: tracking vs experiments
It comes down to what happens when the same question is asked twice, because in our published data, 19% of identical same-day repeats change their verdict.
| Question | Tilio (from their public pages) | Aeova |
|---|---|---|
| How is each question asked? | Tracked prompts, monitored daily; no repeat counts or confidence ranges are described | Each question asked repeatedly; results quoted as a proportion with a confidence range (worked example on real data) |
| What does a movement mean? | "Directional... decision-making signals, not false precision", in their own words | Movement must beat the measured noise, on the same questions, against untouched control queries and a same-day competitor panel, before we call it movement |
| What does the retainer buy? | Tracking, benchmarking and a set number of new AEO pages per month (3 on Core, 5 on Grow) | No page quota: measurement, diagnosis, and only the fixes the diagnosis supports, client-approved; sometimes the finding is that content is not the problem |
| How is improvement attributed? | Their public pages describe tracking, benchmarking, dashboard reporting, and analytics integration for AI-referred traffic on larger plans | Before/after with held-back controls; AI-referred traffic is reported but treated as a weak, laggy signal, not proof |
| What's published? | Public guides, a learning library and methodology descriptions (what we found in our review) | Data: the volatility dataset, the scoring formula, and our own baseline, including the zeros |
Prices, both public (verified 3 July 2026)
| Tilio | Aeova | |
|---|---|---|
| Entry | Free automated checker; £349 fixed audit (24h) | Free ten-question audit, run before we ever meet; £500 pilot |
| Monthly | £499 (Core) / £699 (Grow) / custom (Scale) | From £700 |
Against their £349 audit and £499 Core plan we are £150 to £200 above; against their £699 Grow plan we are level on price. The difference is the statistical layer described above; if that layer is not worth it to you, they are the rational choice and this page just saved you money.
Who should pick which
Pick Tilio if you want a lower-cost, always-on dashboard, a steady output of AEO pages each month, and a directional view, in their own accurate word. Pick Aeova if you want fewer, slower numbers with the workings attached, repeat counts, held-back controls and confidence ranges: a measured baseline, fixes chosen by diagnosis rather than quota, and improvement claims that have to beat both chance and the market before we make them. Whichever way you lean, ask both of us the same two questions: how many times do you ask each question before quoting a number, and how will you show your work caused the change?
Common questions
Is Tilio a good AEO agency?
From their public materials, they look like a credible, productised UK AEO service: fast fixed-price audits, a daily-updated dashboard, structured prompt groups, a genuinely useful learning library. Nothing on this page says otherwise. The difference between us is in how each of us measures and what the retainer buys, not in whether they are legitimate.
Why is Aeova more expensive than Tilio?
Because repeated measurement costs more per data point than single asks, and because our retainer is priced against measured movement rather than a content quota. If the statistical layer does not matter to you, Tilio is cheaper and we say so plainly.
Could I use Tilio's dashboard and Aeova together?
In principle yes; monitoring and experiments answer different questions. In practice a small business rarely needs both, and we would rather you pick one deliberately than pay twice. Ask each of us the same question: how many times do you ask each question before quoting a number?
How current is this comparison?
Every Tilio claim on this page was taken from tilio.co.uk's public pricing and measurement pages and verified on 3 July 2026. If anything is out of date or unfair, email us and we will correct it within a week.
Verified against tilio.co.uk public pages 3 July 2026 · Corrections: felix@aeovapartners.com, fixed within a week