Scrunch AI and Otterly.AI are both AI-visibility monitoring tools: they track whether AI search mentions your brand, and both do that job credibly. The honest comparison is less about which dashboard is better and more about what neither does, so here is both.
| Otterly.AI | Scrunch AI | |
|---|---|---|
| What it is | Prompt-based monitoring of AI search mentions and links | AI visibility platform: monitoring plus site audits for AI-crawler issues |
| Public pricing (July 2026) | $29/mo (15 prompts) · $189/mo (100) · $489/mo premium | $250/mo Core · $500/mo Agency Core · Enterprise custom |
| Best for | Lightweight tracking on a budget | Teams wanting audits alongside monitoring |
| Who does the fixing | You | You |
| Proof of improvement | Your job to establish | Your job to establish |
Prices from each tool's public pricing page at the time of writing; both change plans periodically, check theirs before buying.
The gap both leave open
A monitoring tool ends where the work begins: it tells you that you are losing "best storage company in Leeds", not why, not what to change, and not whether the change worked, especially when answers naturally wobble between runs. If you have the team to act on a dashboard, either tool above is a reasonable buy. If you want the loop closed, measured, diagnosed, fixed with your approval, and proven against controls, that is a done-for-you service, and it is the layer we exist for.
Common questions
What does Otterly.AI do and cost?
Otterly.AI monitors how AI search platforms mention and link to your brand across a set of prompts you choose. Public pricing (July 2026, from their pricing page): Lite $29/month for 15 prompts, Standard $189/month for 100 prompts, Premium $489/month, with add-ons billed separately. Good, focused monitoring.
What does Scrunch AI do and cost?
Scrunch AI is an AI visibility platform aimed at brands and agencies: prompt monitoring plus site audits that flag issues blocking AI crawlers. Public pricing (July 2026): Core $250/month, Agency Core $500/month, Enterprise custom. A more platform-shaped product than Otterly.
Do monitoring tools fix anything?
No, and they don't claim to. Both tools tell you where you stand and leave the diagnosis, fixing, and proving to you or your team. That is the gap a done-for-you service fills: measurement plus the work plus the re-measure that shows what moved.
Updated July 2026