Felix Ingemarsson is the founder of Aeova Partners, a UK Answer Engine Optimisation agency focused on measuring whether AI systems recommend a business, diagnosing why, and proving whether the work changed the answers.
What he works on
Felix leads Aeova's measurement design, research and client work. Before founding Aeova, he built AI-visibility and sales-intelligence workflows in-house at a global life-sciences company. At Aeova, that work became a repeatable system: real customer questions, repeated runs across ChatGPT, Perplexity and Google AI Overviews, source-level diagnosis, human-approved fixes and re-measurement against held-back controls.
How the work is held accountable
Every research article links to its methodology, publication date and author. Original numbers are published with definitions and caveats; external claims link to their source; material errors are corrected visibly under Aeova's editorial and corrections policy. The aim is a body of work a buyer, journalist or competitor can inspect without taking the agency's word for it.
Published work: all research and readings · methodology · editorial policy
Contact Felix directly: felix@aeovapartners.com.
Published 26 August 2026