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Reading · sampled 2026-07-24

Boiler replacement: the brands AI assistants name.

These are the brands named when we asked the engines this market’s real buyer questions, repeatedly, on 2026-07-24. 102 measured answers across 12 questions. Share = the proportion of an engine’s answers naming each brand, counted once per answer. This is a measurement of what the AI says, not a quality ranking, and it changes: that is rather the point.

ChatGPT · Search

Names surfacedShare of repeated answers
BOXT44% of answers
British Gas36% of answers
Heatable33% of answers
Vaillant25% of answers

4 names on this board changed between repeated runs. Positions are held, not owned.

Google · AI Overview

Names surfacedShare of repeated answers
BOXT60% of answers
British Gas50% of answers
Heatable30% of answers
Worcester Bosch30% of answers

0 names on this board changed between repeated runs. Positions are held, not owned.

Perplexity

Names surfacedShare of repeated answers
BOXT50% of answers
British Gas39% of answers
Heatable25% of answers
Vaillant25% of answers

4 names on this board changed between repeated runs. Positions are held, not owned.

Some surfaced names are advisory bodies, manufacturers, schemes or certification marks rather than local providers; the boards report what the engines said, not what a buyer should conclude. Method in full, shown on a real measurement: how we measure. The live version of this board, including the engines disagreeing with each other, runs on the home page. If your business belongs in this market and isn’t on these boards: that can be investigated, worked on, and measured.

Sampled 2026-07-24 · re-measured with each monthly refresh